For UK kitchen & renovation businesses

We fill your diary with homeowners who can actually afford you.

Meta advertising, ruthless qualification and AI appointment setting — built and run for you. You pay £200 when a qualified homeowner is booked into your calendar. Not a penny before.

No retainer. No lock-in. One business per 15-mile radius You own every account and every lead Ad spend paid direct to Meta — we never touch it
The problem

It's never steady.

Two months buried, one month with fitters sat doing nothing. Every kitchen business we speak to describes the same year — and the problem was never the work.

Word of mouth
Excellent quality, completely unpredictable. It's the one channel you cannot turn up when the diary looks thin in March.
Checkatrade & Houzz
You pay for a lead that three competitors also bought. It becomes a price war before you've even met them.
Showroom walk-ins
Declining every year. Homeowners now research online for weeks and only walk in once they've already decided who to walk in to.
Your social media
Beautiful work, posted four months ago, with no route to enquire and no reach beyond people who already follow you.
The 7pm Friday enquiry
Answered Monday morning — by which point they've filled in three other forms and someone else has the appointment.

A quiet month is not a quiet month.

It's fitters on the payroll, a showroom lease and a van fleet — all running at full cost against nothing coming in.

You don't have a marketing problem.

You have a predictability problem. Those need completely different solutions, and almost nobody sells you the second one.

The maths

What is one appointment actually worth to you?

Move the sliders. These are your numbers, not ours — and they're the only ones that matter.

Revenue you'd expect per month
£43,200

From 2 kitchens won, at a cost to you of £1,600 in appointment fees.

£5,400
What one appointment is worth to you
£200
What we charge for it
27×
Return on our fee

Excludes your Meta ad budget, which you pay directly and control entirely.

How it works

Four moving parts. We build and run all of them.

And you own every single one of them. If we ever part ways, the machine stays with you.

01

Market research, before a penny is spent

We pull every kitchen advert running within 30 miles of your showroom and read what's working. Ads that have run for weeks are winners — we take the structure, never the wording, and build you an angle none of them can copy.

02

Authority advertising that makes you the obvious choice

Campaigns built from your own project photography, targeted at homeowners in your radius. Real kitchens in streets they recognise — because homeowners scroll straight past stock imagery and stop on a house that looks like theirs.

03

Qualification that filters out the price-shoppers

Before anything reaches you, we establish four things: do they own the property, what's the budget, when are they looking, and where are they. No renters. Nobody with four grand for a twenty-grand kitchen.

04

AI appointment setting, 60 seconds, seven days a week

Every enquiry is contacted within a minute — at 7pm on a Friday, on a Sunday, whenever it lands. It qualifies conversationally, books straight into your diary, and keeps nurturing the ones who stall. Then it sends reminders so they actually turn up.

What's included

Everything. Done for you.

01

Ad account & tracking

Built correctly from scratch, in your name, with the pixel and conversion setup done properly.

02

Creative production

Multiple ad concepts and copy angles, produced from your own projects and refreshed continuously.

03

Qualifying capture form

Ownership, postcode, budget and timeline established before anything lands on your phone.

04

60-second AI response

Every enquiry contacted within a minute, day or night, including weekends and bank holidays.

05

Automated diary booking

Straight into your calendar, with 24-hour and 1-hour reminders that cut no-shows sharply.

06

Full CRM

Every enquiry recorded in one place. Nothing lost in an inbox or scribbled on a job sheet again.

07

Reactivation of dead leads

The 80% who don't book first time are kept warm and fed back into your diary weeks later — at no extra cost.

08

Weekly performance video

Spend, cost per enquiry, appointments booked, kitchens won. Three minutes. No mystery dashboards.

09

Fortnightly strategy call

Direct with Piers. Not an account manager, not a junior, not a ticket system.

Pricing

You only pay when a qualified homeowner is in your diary.

No retainer. No management fee. No monthly invoice for a report nobody reads.

£200 per qualified appointment booked

If we book you nothing, we earn nothing. We are the only ones carrying risk on the part we control — and that is precisely how it should be.

Homeowner
Owns or jointly owns the property. Never a tenant.
In your area
Inside the service radius we agree together, in writing.
£15k+ budget
Budget established at fifteen thousand or above.
Booked & confirmed
An appointment in your diary — not just a phone number.

All four, or it's free. You are never billed for a time-waster.

Your ad budget is separate — and yours

Paid by you, directly to Meta, from an account in your own name. We never hold, invoice for or advance a penny of it. From £50/day, which one kitchen covers many times over.

You own everything, permanently

The ad account, the pixel, the CRM, the creative and every single lead sits in your name. Walk away tomorrow and you keep all of it. There's no contract to walk away from anyway.

15 mile radius
Partner exclusivity

One kitchen business per area. No exceptions.

Once we take you on, we will not work with another kitchen business inside your radius. Ever. That isn't a sales tactic — it's arithmetic.

Why it has to work this way
Running two competing businesses in the same Meta auction means bidding against ourselves and pushing both your costs up. We'd be actively making your advertising worse.
What it means for you
We're selective about who we take on, and once your area is gone it's gone — including to the business down the road who's reading this page too.
Straight talking

We're new. Here's why that works in your favour.

You'll notice there aren't fifty logos and a wall of five-star reviews on this page. There's a reason for that, and we'd rather say it plainly than dress it up.

Catalyst is a young company taking on its founding partners.

Most agencies in this space will show you screenshots you can't verify and case studies from someone else's account. We'd rather do the opposite: charge you nothing until a qualified homeowner is sat in your diary, put the four qualification tests in writing, and let the results be the case study. If we don't deliver, you've lost nothing but a conversation.

01

Founding rate, locked

Early partners hold £200 per appointment permanently, for as long as they stay with us — while our standard rate rises behind them.

02

Our full attention

You're not client forty-three. You get the founder on the phone, campaigns built by hand, and creative refreshed weekly rather than quarterly.

03

All the risk sits with us

No retainer means no way for us to get paid for effort. We only earn when your diary fills. That aligns us more tightly than any contract could.

Partner 01 · Reserved
This space belongs to our first founding partner — and their words, not ours.
Available
Kent · taking partners now
Partner 02 · Reserved
We'd rather leave this blank than fill it with something we made up.
Available
South East · taking partners now
Partner 03 · Reserved
Ask us again in ninety days. By then this page will look very different.
Available
South East · taking partners now
Questions

The things everyone asks.

What exactly counts as a "qualified" appointment? +
Four things, all of which must be true: they own or jointly own the property, they're inside the service radius we agree, they've indicated a budget of £15,000 or above, and there is a confirmed appointment in your diary — not just a phone number. Anything that fails any one of those is free. It goes in your agreement in writing, so it can never become an argument in month two.
How much do I need to spend on advertising? +
From £50 a day, paid by you directly to Meta from an account in your own name. We never touch it. Below that figure Meta's algorithm doesn't have enough data to optimise properly and results suffer — we'd rather tell you that upfront than take you on and disappoint you. Most partners settle around £100 a day once they see it working.
I've been burned by a marketing agency before. +
Almost everyone we speak to has, which is precisely why we don't take retainers. There's no contract and no lock-in. The ad account, the pixel, the CRM and every lead sit in your name — if we're not earning our place you switch it off and keep everything we built. We think that makes the risk ours, not yours.
Why do you only work with kitchen businesses? +
Because the maths works. A single kitchen covers a year of us many times over, which means we can carry the risk on our fee. And because specialising means we'll have seen thirty kitchen campaigns before a generalist agency has seen one — we already know what works in this niche and what quietly wastes your budget.
How quickly can we go live? +
Seven days from the point you say yes. Day one is onboarding and access, days two to five are market research, campaign build, creative and training the AI setter on your business. Day six you see everything before a single pound is spent. Day seven we launch. First enquiries typically land within 48 hours.
What do you need from me? +
Three things. Photographs of completed projects — the more the better, they're the raw material for every advert. Partner access to your Meta account, which takes about five minutes on a screen-share. And a commitment to ring every booked appointment within an hour. That last one matters more than everything else combined; the businesses who respond fast get dramatically better results than the ones who don't.
Can I pay you a commission per kitchen sold instead? +
We'd love to, and one day we will. But it would mean relying on your sales process, your follow-up speed and your pricing — three things we don't control. So instead we carry the risk on the part we do control: getting a qualified homeowner into your diary. Closing them is your job, and you're better at it than we are.
Is my area still available? +
Possibly. We work with one kitchen business per 15-mile radius and we're taking on founding partners across Kent and the South East now. Send us your postcode and we'll tell you straight away — including if the answer is no.
Check your area

One kitchen pays for all of it.

Tell us your postcode and we'll tell you whether your area is still open — and record you a free four-minute breakdown of exactly what we'd run for your business. No charge, no obligation, no sales call required to get it.

Kitchen & renovation businesses only · We'll tell you if we're not the right fit